200ml Milk Carton Packaging, 2017
Problems identified.
In my module project, I tackled the challenge of improving a packaging, utilizing Adobe Illustrator for graphic elements, Adobe InDesign for creating an informative poster, and developing custom die-lines for packaging construction.
My primary focus was on addressing the shortcomings of a 200ml HL milk carton commonly found in supermarkets. The existing gable top design not only hindered stacking but also presented difficulties for consumers tearing the milk carton.
Introducing Moo-Moo Milk, a redesigned 200ml milk carton. Its square shape facilitates easy stacking, optimizing supermarket shelf space by approximately 20%. Moreover, the product features a hidden built-in straw within the flap, addressing concerns of straw wastage.
